BTS | WARES by Olli Ella
This week, we introduced you all to our very first apparel collection; WARES by Olli Ella! WARES is us a collection of effortless every day wear for women and small folk, ethically manufactured and made from organic cotton. We are so proud of this collection and all the work that went in behind the scenes to make it happen! We're so proud in fact, that we wanted to share with you a few special moments shared by our fantastic team behind our WARES photoshoots, photographed by Lisa Sorgini and Amelia Fullarton.
We were lucky enough to have two of our fave photographers work on the shoots for our WARES campaign.
This is Ameila Fullarton doing what she does best with our lovely model Breanna, nailing the studio shots!
Chloe’s daughter, Nell is our dream Olli Ella girl. It was a no-brainer that she just had to be one of our kiddo models when shoot day rolled around, these dresses were made for her!
After our studio moment, we moved onto a beautiful house so Amelia could capture some lifestyle imagery. The home belongs to one of our friends and is set high amongst the gum trees in Broken Head, near Byron Bay. We didn’t want to leave! We invited some of our local pals over to try on the new collection.
Last location with Amelia for the day - the historic town of Newrybar!
We finished off the day with some gorgeous locations around this sleepy little town.
Day two kicked off in New Brighton in the gardens of a cute seaside house. Today we shot with Lisa Sorgini and a bunch of beautiful mommas and their sweet kiddos. Croissants and fruit platters, essential. Kelly, Casey, Chelsea and Molly make the most stunning real models.
After our morning picnic, we headed over to our friend, Claudia’s house (dream home!)
to capture some moments with her and her daughter Bindi.
We hope you loved coming behind the scenes of our shoots,
thank you to our photographers and models, who really brought our WARES range to life!