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WARES | Why we love them and why you will too!

WARES | Why we love them and why you will too!

WARES by Olli Ella are the love child of our Co-founder Chloe, dreamt up and bought to life just over three years ago, they have since become a wardrobe staple for women the world over. WARES are designed with endless versatility, practicality and forever in mind.

There's a lot to love about WARES (most are breastfeeding and maternity friendly!!); read on to discover more about our comfy, effortless, and timeless WARES apparel range. We love it and hope you do too!

Listen to what Co-founders, Chloe & Olivia have to say about our newest Ploom Collection!


 All WARES are created consciously, ethically, and made by passionate and talented Artisans in India. Fun Fact: We often use left-over WARES fabric scraps to create other Olli Ella pieces such as scrunchies, wraps, and our Bundle Bag! 


Product featured: Soolip Organic Cotton Dress & Flora Organic Cotton Wrap Dress


Focus on fabric

All WARES are made from 100% GOTS Certified Organic Cotton that is great for the planet and its people, but it is also amazing to wear!

What is GOTS Certified Organic Cotton? GOTS is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria.We have chosen to produce WARES using GOTS as it is better for the environment with reduced pesticides and chemical use. This has a restorative benefit for soil whilst improving the prosperity & health of the people that grow, pick & process the fibre, as well as for you!


Product featured: Flora Organic Cotton Wrap Dress


Designed for all stages of life

WARES are made to be worn by women through all life stages, including breastfeeding and maternity! It was essential to our Co-founder Chloe that WARES collections are designed with this in mind but not as the only purpose because WARES are also perfect for all women to wear every day too!

WARES apparel balances practicality with feminine beauty and classic style, ensuring each WARES piece will become a go-to wardrobe staple for many years to come. Did we mention that most WARES have pockets?! ESSENTIAL! With wrap fronts, buttons, and elasticated bodices, WARES accommodates breastfeeding mamas and billowy styles, and relaxed fits are ideal for blossoming pregnant bellies!

.Product featured: Sienna Organic Cotton Maxi Dress


Forever fashion

WARES are ethically made and designed to be worn for years to come. They are all the wonderful things about fashion (think beautiful fabric, prints and comfy yet pretty styles) and none of the not-so-great things about fashion (think fast-paced, disposable, trend-based, unethical production etc.). WARES was created with the intention of a woman slowly adding to their wardrobe piece by piece slowly over time and building a capsule of styles that they reach for again and again, clothes that look good and make them feel amazing too!

Product featured: Dusk Organic Cotton Maxi


Easy to wear & care for!

All WARES (aside from Knitwear pieces) are machine washable and dryer friendly because who’s got time to handwash everything! WARES are made for living in from the garden to the beach and beyond and it’s always been important to our Co-founders Chloe and Olivia to produce WARES that can be thrown in the laundry pile, washed, and worn on repeat!




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